The Incomparable Power of Storytelling



As long as there have been humans, there have been stories. Stories provide meaning, create context and help us relate and empathize. All of this is groundwork for something even more important in business: stories sell.

The ability to tell a compelling story is more than simply capturing someone’s attention or imagination; it can mean the difference between making a sale and losing to a competitor, achieving internal consensus and having your ideas ignored, and, in most any case, being compelling and memorable or being dull and forgotten. Stories provide relevance, create purpose and drive action.

This workshop reveals the fundamental ingredients of a good story as well as the details that can mean the difference between mildly interesting and incredibly powerful.

Participants will walk out with a framework for telling an effective story along with the under-appreciated ingredients that make them stick.

After attending this workshop, participants will know:

  • The 3 critical elements of a great story.

  • The 3 ingredients that make stories truly compelling.

  • The best ways to create an inventory of stories (personal and corporate).

  • When to use personal stories and when to use company stories.